we are going to talk about creating a solid plan for driving more traffic to any website.
Creating a marketing plan that outlines the steps you’ll need to take to drive traffic to any website is crucial. It will help you establish your goals and set up a cost effective advertising budget. It will also help you determine a solid timeline and decide what tools you’ll need to get the job done.
Today we are going to go over a few simple strategies that you can use to develop a marketing plan specifically designed to generate traffic.
The first thing you should do is establish objectives and define your target URL’s. Once you know, exactly where you want to send the traffic you’ll be able to determine the best way to generate it, whether it’s SEO, article writing, PPC or other method like print advertising, social media or video marketing.
Next, you should establish your goals in terms of revenue. How much do you want to earn from your traffic campaign. This will help determine the volume of traffic you’ll need to reach your goals. Your objectives and goals will guide you in deciding the level of promotion you need to do to send traffic to your desired website.
Establish your advertising budget is a very important step. There are many ways of driving traffic to your website; some are free, some affordable while other can be quite expensive. You need to know what your budget is, so you can decide what methods will work best in your situation.
Bu sure to include allowances for necessary tools you’ll need. For instance, in order to capture leads and follow-up with your prospects, it is necessary for your website to have an automated email system or auto-responder like Aweber, Getresponse or Constant Contact.
This captures your site visitor’s email addresses, so you can contact them whenever you have something of value to share. It will also send out prewritten broadcasts automatically so you can set up a series of follow-up messages and let them go to work for you. Of course, these emails will have a link to the website where you want to send the traffic.
You also need to think about your short and long-term traffic strategies. It’s important to include multiple methods for generating traffic in your plan. As I mentioned in the last issue, one of the quickest ways to generate traffic to any website is pay per click (PPC) advertising. This is because it can bring almost immediate results. It can be a great way to get a quick boost, but unless you keep investing on a regular basis it won’t last for long, so you need to have other methods for driving long-term traffic in place like blogging, SEO strategies, article marketing or forum participation because they are less costly and have more lasting effect.
Before you start implementing any strategy for generating website traffic, it’s important to do your research and have a good understanding of how the method works this way you can create a solid plan of action to follow.
Make sure you look for your next issue soon. We will be talking about more about using articles as a tool for driving traffic.