In the last post, we talked about using articles as a tool for driving traffic. In this post, we are going to talk how to target your traffic for even better results. Although it’s important to generate high volumes of traffic to a website in order to see result, it’s even more important for that traffic be targeted so that the people who visit your website are more likely to purchase the products and services you offer.
Since getting visitor’s to any website can take time and money, you don’t want to waste your energies getting every person you can to the site. It’s much better to focus your efforts on reaching the people who are really interested in what you have to offer.
Now let’s go over a few ways you can accomplish this.
First, get to know your target customers and make sure that all your traffic campaigns are targeted reach them. Once you know who you’re targeting it will be much easier to reach them.
This means understanding their wants and needs. It also means using the right method of contact as well as the right keywords and emotional triggers in your content and advertising materials. For instance, if you’re using Google Adwords, your ads must be designed to appeal to targeted consumers. If you’re writing articles they must contain the carefully chosen keywords and phrases that your customers search for online.
Make sure your website is listed in the top search engines and directories like DMOZ in categories that are related to your niche. For example, if your website is about selling products or services that relate to staying healthy, get your website listed under the health category. This way when people who are looking for this type of information there will be a better chance that they will find your website.
Publicize your website in relevant forums and online groups. Remember, the more you know about your potential customers, the better you will know where to find them. This means you can go to the relevant forums or online groups where they hang out so they can get to know you and you can subtly point them where you want them to go by sharing a link in your signature, which will conveniently show up whenever you post.
Make sure to be helpful, post relevant content and always keep in mind that the people in these forums are targeted consumers who are much more likely to buy from you once they get to know you.
Use your own newsletter and other related newsletters to promote your website. Publishing your own newsletter is a great way to build a list of prospects who are interested in what you have to offer. Make sure that your newsletter includes great content and offers your readers real value. Make sure that your URL is added to all of your issues, not unlike the link below.
Always be on the lookout for other websites that your target customers visit and inquire about advertising your site on theirs. Often time you can work out a trade where you promote their site in exchange for them promoting yours. This usually works best if the site you want to advertise on isn’t a direct competitor.
By combining several of these targeting techniques, you can generate plenty of targeted traffic to any website you want.
Make sure you look for our next post soon. We will be talking about a few more benefits of targeted traffic.