In the last post, we talked about creating a solid plan for driving more traffic to any website. In this post, we are going to talk more about using articles as a tool for driving traffic.
As I’m sure you know by now, traffic is very important for any website to be successful and it’s especially vital if you want to earn money from the site. As we have discussed before you can drive traffic to any website using a variety of methods including free and paid.
Some may say that article marketing is dead, but in my humble opinion among all of the different ways of driving traffic to a website, writing and submitting articles remains one of the most powerful tools you can use to get more visitors not to mention it helps turn you into an expert in your industry. Which can only lead to good things!
Why is writing and submitting articles so great for driving traffic?
One of the main reasons is because they produce long-term results. A good article will continue to drive traffic to a website for a very long time after it’s published. They are always working for you by being available for anyone to read with a convenient link for them to visit to find out more.
Unlike other methods that offer quick results, articles have a lasting effect that keeps on giving sometimes for years. While they may not bring in hordes of traffic, all at once, they will often bring a small amount on a regular basis and this type of targeted traffic shouldn’t be ignored. They also provide permanent one-way links to your website, which is great for search engine rankings.
They are a very affordable way of driving traffic to any site you choose. You can write your own articles or you can hire a ghostwriter to write them for you, which usually isn’t very expensive.
You can then publish your articles to various places like your blog, social networks and article directories. There are also tools that you can use to automatically submit your articles to multiple directories at one time which when done correctly can increase the number of links pointing back to your site substantially.
As I mentioned earlier they also help build online credibility by turning you into an expert in your niche. Once you become recognized as you an expert people will listen to what you have to say because they trust you. Then they will feel confident when it comes to purchasing the products and services you recommend.
Articles are great search engines bait and the more you publish the more your site will be indexed and the better your rankings will be in the directory results. If your article happens to set listed in the top ten results on one of the major search engines like Google or Bing, you have the potential to get massive amounts of free traffic.
By including specifically targeted keywords in your articles you can get even better results, because the search engines will show your listing to people who are looking for information related to your niche and type those keywords, your articles and website show up on, therefore making it easy for you to get a lot of traffic on your website.
Lastly, they have a very viral effect. People who read and like them are likely to share them on social sites, with friends and even put a link to them on their own websites, which makes them extremely powerful for driving traffic anywhere you want to go.
Make sure you look for our next post soon. We will be talking about how to target your traffic for even better results.